In recent years, men's jewelry has come into the spotlight. Years ago, Tiger Woods began wearing magnetic bracelets to apparently help his golf game. These bracelets were titanium, steel or sterling silver and were often in the cuff style. Well, I do not know if the bracelet improved his game but it may have helped start the ball rolling on the bracelet jewelry trend. Soon after, more and more professional golfers began to wear these bracelets and soon after that more and more golf enthusiasts. Not surprisingly, these enthusiasts were soon wearing their "golf" bracelets all the time. Perhaps they thought that the more they wore their bracelet, the greater benefit it would have. In hindsight, I wonder if there was something more to the increased popularity of these seemingly functional-only bracelets.
Years later, professional cyclist Lance Armstrong unveiled his now infamous yellow rubber "Live Strong" bracelet and launched his Lance Armstrong Foundation. These little yellow yet powerful bracelets were soon being worn by everybody from celebrities to your next door neighbor - men included. Lance's choice of material - rubber - and color (very gender neutral) were probably key factors to their immediate and widespread popularity. This is, of course, not to mention that the bracelets were for a worthy cause and led by one of America's favored sportsman at the time.
